Workflows That Work Wonders

To accomplish this feat, Cabela's and its 50-plus-member creative team depend on an elaborate workflow and production system ingeniously managed by Michael Margolies, systems and quality administrator. MediaBank by Archetype, now Bitstream, is the workflow tool in place.

"We're an in-house operation for the most part, except that we outsource our four-color separations and some scanning to several well-known houses," Margolies explains.