Worldcolor Awarded Contract Renewal by Personal Creations

Complementing the existing catalog program, Worldcolor’s Integrated Multichannel Solutions team will use the data from Personal Creation’s customer database to provide one-to-one marketing solutions across multiple channels. The variable data, multichannel solution links the printed piece, e-mail, on-line content, and e-commerce solutions through consistent and targeted messaging to the end consumer via multiple media channels. The program will also include a variety of new creative and print formats designed by Worldcolor’s creative group to measure the effectiveness of the media channels and media mix.