Worldcolor to Install Kodak Prosper 5000XL Press

For direct mail printers, the Prosper Press Platform leverages high-quality customization to improve response rates and offers 30 percent lower total cost of ownership compared to offset printing in combination with offline laser imprinting. For catalog and magazine printers, the Prosper Press Platform beats the overall cost of offset in run lengths up to 3,000 copies, while increasing response rates through the use of personalization and targeted marketing.