Worldcolor Introduces New Branding and Logo

MONTRÉAL—9/17/2009—World Color Press Inc. (TSX: WC, WC.U, “Worldcolor”) today announced that effective immediately the company’s go to market identity will be Worldcolor and it introduced a new logo.

Worldcolor is more than a name; it is the essence of who we are and what we do. World is a testimony to our determination to lead and expand our business across all borders. Color is the essence of our business; reaching and touching people with printed and digital images and related services. We have merged the two words into one to bring new energy, a new-economy feel and a modern edge to the name.

Our brand promise encapsulates our message to customers: “Worldcolor is the partner of choice for reaching your target audience through print and electronic communications.”