Worldcolor Introduces New Branding and Logo

Worldcolor is the second largest printer in the Americas. Its shares are traded on the Toronto Stock Exchange (TSX) under the symbols “WC” and “WC.U”. The Company has operations throughout North America and Latin America providing high-value and comprehensive print, digital and related services to retailers, catalogers, publishers, branded-goods companies and other businesses worldwide. The Company’s legal name will remain World Color Press Inc. but beginning today the go to market name and brand will be Worldcolor.