Worldcolor Introduces New Branding and Logo

MONTRÉAL—9/17/2009—World Color Press Inc. (TSX: WC, WC.U, “Worldcolor”) today announced that effective immediately the company’s go to market identity will be Worldcolor and it introduced a new logo.

Worldcolor is more than a name; it is the essence of who we are and what we do. World is a testimony to our determination to lead and expand our business across all borders. Color is the essence of our business; reaching and touching people with printed and digital images and related services. We have merged the two words into one to bring new energy, a new-economy feel and a modern edge to the name.

Our brand promise encapsulates our message to customers: “Worldcolor is the partner of choice for reaching your target audience through print and electronic communications.”

“Today we take an important step in the marketing of our fresh start. This marks the beginning of a new era for our organization, “said Mark Angelson, Chairman and CEO of Worldcolor. Strengthened by the confidence of our loyal customers, suppliers and employees, Worldcolor is positioned to resume its leadership role in transforming our industry and to meeting the changing needs of our customers.”

Our logo is the visual representation of our name and our business purpose. The stylized W connotes growth and progression and represents a webpress-like icon evoking our heritage and core competency. The name warrants multiple colors. The blue is part of our heritage and provides visual continuity. The green represents our commitment to sustainability. Finally the style of the logo is bold, demonstrating a solid foundation that is forward-looking and determined.

New website and e-mail address

The Company’s website can now be found at www.worldcolor.com and e-mail addresses will be changed to @worldcolor.com, however e-mails sent to individuals at the old address will be redirected for a minimum of one-year. Worldcolor will also be changing the signage on all its facilities during the coming year.

Worldcolor is the second largest printer in the Americas. Its shares are traded on the Toronto Stock Exchange (TSX) under the symbols “WC” and “WC.U”. The Company has operations throughout North America and Latin America providing high-value and comprehensive print, digital and related services to retailers, catalogers, publishers, branded-goods companies and other businesses worldwide. The Company’s legal name will remain World Color Press Inc. but beginning today the go to market name and brand will be Worldcolor.