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Erik Cagle writes for this magazine. He is senior editor, which means he writes a lot of the articles you read herein. He's written a couple of great pieces on the importance of great customer service by giving examples of lousy customer service. He is such a good writer that his bosses, Attila One and Attila Two, give him wide latitude and, as a print sales professional or a manager, you are missing something if you don't read Erik's stories. Once you have written up your day's orders around 10 p.m. or 11 p.m., I urge you to go to www.piworld.com, visit the "Article Archive" and read some of Erik's past work.
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