X-Rite and Pantone to Demonstrate Color Fidelity Across Commercial and Flexographic Production Supply Chains

GRAND RAPIDS, MI--September 5, 2008--X-Rite, Incorporated (NASDAQ: XRIT), the world leader in color management, measurement and communication technologies, today announced that it will showcase a live end-to-end production workflow in its booth featuring its latest line of design, prepress and print solutions at GRAPH EXPO (booth #5214 McCormick Place South in Chicago, IL October 26-29, 2008). The company will demonstrate its newly-available, groundbreaking Optical Brightener Compensation (OBC) module for i1iSis, new versions of its Intellitrax and vipPAQ automated inline scanning systems, and the two latest additions to the PANTONE Goe(TM) System: PANTONE GoeBridge(TM) coated and PANTONE Color Cue® 2.1. Visitors to the X-Rite/Pantone booth will be able to experience firsthand the power of X-Rite's Color Exchange Format (CxF) through live demonstrations simulating end-to-end offset and flexo printing workflows.