X-Rite and Pantone Demonstrate How to Imagine, Define, Apply and Create Color

GRAND RAPIDS, MI—August 3 2011—X-Rite, Incorporated (NASDAQ: XRIT), the world leader in color management, measurement and communication technologies, and its wholly owned subsidiary Pantone, the global authority on color and provider of professional color standards for the design industries, today announced plans for the upcoming GRAPH EXPO trade show (booth #448, McCormick Place South, Chicago, IL, September 11-14, 2011). The companies will unveil new products and demonstrate how the latest X-Rite/Pantone line of design, prepress and print solutions can help customers imagine, define, apply and create their color.