X-Rite and Pantone to Unveil New Technologies #Ipex

GRAND RAPIDS, MI—March 16, 2010—X-Rite, Inc. (NASDAQ: XRIT), the world leader in color management, measurement and communication technologies, and its wholly owned subsidiary Pantone, the global authority on color and provider of professional color standards for the design industries, today announced that they will unveil new technologies and showcase their latest line of print and prepress color management solutions at Ipex – NEC, May 18-25, in Birmingham, UK on booth10-D260.

X-Rite will unveil new ink formulation and quality control applications for pressroom and packaging, and the latest line of benchtop, sphere and multi-angle spectrophotometers for plastic packaging applications. The company will also demonstrate the newest version of X-Rite’s EasyTrax, a semi-automated, highly affordable quality color control solution for smaller format color presses or those working in a primarily process color environment. The new version of EasyTrax will feature support for Windows7, support of Japan Color libraries, an enhanced Wizard-style editor interface, and a series of easy-to-follow animated tutorials.

Visitors to the X-Rite/Pantone booth will also see the company’s full range of color solutions including systems for profiling and calibrating monitors, printers and presses; proofing systems; pressroom quality control tools; ink formulation tools; dedicated flexography and package production solutions; and tools for overall process control and color certification of the digital printing supply chain.

Reflecting the company’s ubiquitous industry presence, X-Rite’s will showcase integrated color managements solutions with partners HP, Canon, Epson, Xerox, Heidelberg and Komori among others. Throughout the show, X-Rite and Pantone will be running limited time offers and promotions for all new purchases initiated during IPEX.

About X-Rite
(NASDAQ: XRIT) X-Rite is the global leader in color science and technology. The company, which now includes design industry color leader Pantone, Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, colors standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com