Xerox Brings Technology and Business 'Know-how' to On Demand

The Value Based Pricing workshop explores “value-based” versus “cost-plus” pricing. Print providers will learn how to capture incremental revenue on non-print services, such as database management, consulting, creative, mailing and fulfillment services.

The How to Sell Direct Mail workshop provides the nuts and bolts to build and manage a successful direct-mail business, including how to produce simple to complex direct-mail applications and creating an effective marketing sales strategy.