Xerox’s Keynote to Underscore the Power of Transformation and Customization

ROCHESTER, NY—09/22/2010—Marketing in today’s always-on, hyper-connected world requires a personalized strategy, and tools such as cross-media promotion, customized packaging and highly targeted direct-mail to cut through the clutter.

To help convey that message, Xerox Corp. (booths No. 400 and 600) will host a special marketing keynote at GRAPH EXPO 2010 featuring stories of marketing transformation and digital marketing successes.