Xerox Plunks Down $54M for XMPie

STAMFORD, CT—With an eye towards growth in personalized printing and multimedia direct marketing, Xerox Corp. has agreed to acquire XMPie for $54 million.

New York-based XMPie specializes in variable information software that allows graphic designers, marketing companies and print providers to create marketing pieces customized with an individual’s name, along with information and images based on buying preferences and personal interests. In addition to creating targeted print communications, such as brochures, direct mailers and catalogs, its software can automatically generate related e-mail messages that drive recipients to Web pages filled with information tailored to the individual.

XMPie reportedly will maintain its brand name and function as a standalone software unit.