Xerox Reorganizes Sales Force for Digital Growth

As part of its new "Global Industry Solutions" portfolio, Xerox wants to redefine the value of digital printing by helping graphic arts companies use knowledge to outpace competitors in the global marketplace.

According to Frank Steenburgh, senior vice president and general manager of Worldwide Graphic Arts Business, Xerox Document Solutions Group, "What's most important in this industry is competitive differentiation that enables customers to capitalize on the fundamental shifts going on in the industry—shifts that are redefining the way business gets done and the way value is getting delivered," contends Steenburgh.