#Ipex: Xerox Says Production Ink-jet System to be Among Announcements

LONDON—Feb. 8, 2010—Today at the IPEX Media Summit, Xerox Corp. (NYSE: XRX) demonstrated its leadership in the global digital production print market by announcing several new deals with customers using Xerox technology and services to boost their bottom lines. The company furthered this leadership position with a preview of IPEX announcements, including news about Xerox's first production inkjet system.

"The strategy behind adding inkjet to the Xerox portfolio is comparable to how automobile manufacturers offer cars powered by gas, diesel or electricity—each meets a different performance standard," said Eric Armour, president, Global Business Group, Xerox Corp. "We delivered breakthrough toner-based color continuous feed solutions allowing new levels of cost, image quality and speed for transpromotional applications. Our new offering will meet similar requirements for those looking for an ink-jet option."

At Ipex, the company will also show enhancements to the Xerox 650/1300 Continuous Feed Printing Systems, toner-based monochrome devices. These include heavy-weight media compatibility, running duplex applications up to 200 gsm and the FreeFlow Print Server 7 and ImageSmooth Technology, delivering unmatched image quality without slowing down the printer.

During the IPEX Media Summit, customers described how Xerox's digital technology and business development services have successfully opened up new revenue streams:

• Cathedral Corp. (U.S.) — This service bureau is the first in the U.S. to install a Xerox 980 Color Continuous Feed System, addressing a growing demand for color and personalized transpromotional pieces. Xerox's continuous feed technology is meeting Cathedral's business needs in ways that high-speed inkjet solutions cannot, allowing Cathedral to produce highly targeted communications quickly and cost effectively.

"We evaluated a number of technology options, including the high-speed inkjet devices that are available today," said Marianne Gaige, president and CEO, Cathedral. "The image quality of the Xerox 980 system was far superior; our decision was easy."

• EXPRES Printing (Romania) — Selling the value and quality of digital print is particularly challenging where the digital print market is considered uncharted territory. Graphic communications provider EXPRES Printing is leading the way in this developing market by installing the Xerox iGen4(tm) Press and the Xerox 700 Digital Color Press - and by joining Xerox's Graphic Arts Premier Partners Program.

"The technology investment is only part of the solution," said Dacian Badea, executive manager, EXPRES Printing. "Our partnership with Xerox — in terms of technology, business development and its FreeFlow Digital Workflow Collection — gives us a significant competitive advantage. This benefits our customers and, ultimately, our business."

• Mediaware Digital (Ireland) — One of the first customers to install Xerox's Automated Packaging Solution powered by Stora Enso Gallop(tm), Mediaware is helping Microsoft Corporation bring Windows 7 to market faster.

"Given the worldwide distribution in multiple languages required for this project, we needed a solution that could produce different sized batches of the packaging with specialized information for different regions," said Ronan Phipps, director, business and strategy, Mediaware Digital. "We found this, and more, in the Xerox solution."

Xerox at IPEX 2010
In its Real Business Live! Theater, presentations will cover topics such as profit generating print jobs, increasing automation and 1:1 marketing. These business relevant discussions will combine industry expertise and application demonstrations.

The XMPie Innovation Showcase, which debuted to audience acclaim at Print 09, has been enhanced for IPEX. Attendees will have the opportunity to personally interact with an XMPie-driven cross-media campaign — complete with a customized postcard, e-mail message, Response

Xerox will also sponsor its Best-of-the-Best contest at IPEX, open to members of its Graphic Arts Premier Partners Program. Contestants that demonstrate the best digital print applications — with exceptional image quality and tangible business results - will receive awards during the show.

Xerox's booth at IPEX 2010 will be located in hall 7, stand 7-CD450, May 18-25 in Birmingham, U.K.