XML?Defining Documents on the 'Net

One thing, though, is certain. "Catalog printers that repurpose complex digital content from print applications to extensive pages on the World Wide Web, and even those that don't, will be using XML every day," Gilbane projects. "XML is where publishing is going."

Likewise, P.G. Bartlett, president of ArborText, sees tremendous opportunities for XML in online catalog ordering applications and related advertising and public relations applications currently using HTML.