XML?Defining Documents on the 'Net

"XML will aid in the creation of custom catalogs, allowing commercial printers to enhance their services, thus offering more bits of information within the data they transform from paper to the World Wide Web," CAP's Gilbane explains.

How will XML empower the innovative graphic arts operation? Paul Trevithick, vice president of marketing at Bitstream—better known throughout the industry as the founder of Archetype, recently acquired by Bitstream—offers some direction.