XML?Defining Documents on the 'Net

By developing workflows oriented around the central management of these digital chunks, or digital assets, and pouring this liquid of digital content into any one of a number of output contexts, tremendous efficiencies and new possibilities arise.

The efficiencies come, Trevithick explains, from only having to update this shared, digital content once, and having the output pages automatically generated from Internet, as well as print, templates. The new possibilities come from the fact that the publishing process is moving away from static print or Internet pages towards a dynamic, new publishing model.