XMPie, locr Join Forces to Enable Animated Maps in Personalized Video

NEW YORK—August 29, 2013—In a move designed to expand the XMPie uDirect Video offering, XMPie, A Xerox Co., and a leading provider of software solutions for Individualized Communications Management (ICM), announced the addition of locr animated personalized maps to its XMPie Mapping Service.

These animated video maps can be incorporated into personalized videos created with the XMPie uDirect Video solution, resulting in highly engaging personalized movies with maps based on geo data. By adding other locr data, such as driving directions, into the database used with the XMPie uDirect Video software, geo location content can easily be incorporated into other elements of the resulting personalized movies.

“The market for personalized videos continues to show steady growth and provide new business opportunities for enterprise marketers, service providers and, creative agencies,” said Larry Zusman, director of video personalization at XMPie. “We developed uDirect Video to extend the power of multi-channel personalization into this new media. Our continued partnership with locr fits that goal perfectly through the easy addition of maps and other geo content into XMPie-driven personalized movies.”

XMPie uDirect Video allows professional After Effects users to design quality individualized videos and automatically render them efficiently. The locr video maps solution includes LOCALmaps, used to identify a specific place by animating a dynamic “fly in” to a location that is marked on the map with a logo or icon, and NAVImaps, which animate the route a recipient might take to get from their location to the location of a business. For example, this type of video can show an animated car that drives along the mapped route or an airplane flying from one destination to the next.

“XMPie users are very familiar with the power of personalization. Our support for XMPie uDirect Video takes personalization to the next level by using high-quality, animated maps that visually connect the audience with a business,” noted Rolf Richter, CEO of locr GmbH. “We are pleased to once again partner with XMPie and to give their users this powerful communication tool. We look forward to seeing the creative ways XMPie users will include personalized maps to produce exceptional results in their video campaigns.”

XMPie and locr will be demonstrating their personalized mapping capabilities in Xerox booth No. 1202 and locr booth No. 4673 at PRINT 13, Sept. 8-12, 2013 in Chicago.

Source: XMPie.