XMPie Announcing Cloud Multichannel Campaign Solution at drupa

“1:1 multichannel campaigns—practiced by many leading customers of XMPie—bring exceptionally good results, yet too often brands resort to either mass-media or single-media personalization efforts. Such a choice is almost exclusively due to the chasm that exists between the brands and their service providers around 1:1 cross-media,” said Dr. Jacob Aizikowitz, president of XMPie. “We believe that Circle goes a long way to bridging this chasm, enabling brands, service providers and professionals to collaborate effectively. Such collaboration will make choosing 1:1 multichannel campaigns a broadly accepted practice, leading to better marketing and overall growth in our industry.”