XMPie Announcing Cloud Multichannel Campaign Solution at drupa

Whereas today’s 1:1 software solutions focus on the campaign touch points (e.g. postcard, email, website) and ignore the linkage between them, XMPie Circle makes it possible to weave together the various touch points into one coherent story with a beginning, middle and end. Circle also allows for associating visual content with touch points, helping all the stakeholders to envision the intended campaign look and feel and see design options for various scenarios and segments.