XMPie Announcing Cloud Multichannel Campaign Solution at drupa

Moreover, Circle uniquely enables the binding of touch points to XMPie media personalization systems for rendering of live, data-driven previews for a selected audience segment. This link between planning and execution makes the story not just an early conceptualization of the campaign idea, but rather a “meeting-room,” or “circle of knowledge and control.” Plus, Circle’s social, interactive nature even permits users to comment on the various campaign touchpoints or the storyboard as a whole, enriching the team experience, empowering the client, and revealing business expectations throughout the campaign evolution.