XMPie Debuts First Interactive, One-to-one Exhibit #Ipex

Debuting at Ipex is a new technology demonstration of a future-looking one-to-one communication capability. uPrint Mobile is an iPhone App that integrates with PersonalEffect and allows the user to select a document, customize it with pictures just taken by the iPhone, and have the document printed on a nearby Xerox printer. It uses Xerox mobile printing technology to enable the local printing. With uPrint Mobile, XMPie pushes its idea of “Personalization at your Fingertips,” where personalized printing can be done on local devices controlled by the individual recipient, following a pull versus push model. It’s a new dimension for personalization where relevancy is not only improved by content and design, but also by the simple fact that the individual recipient creates the printed piece.