XMPie Debuts Innovation Showcase and Highlights Latest Offerings

In addition to the live interaction, attendees will concurrently learn about the XMPie innovations that enabled each aspect of the campaign, including enhanced e-mail capabilities, RURLs leading to full-featured, interactive landing micro-sites, Web sites that drive the XMPie system through its rich set of application programming interfaces (APIs), uncompromised creative with U2, and the RURL Wizard and templates. Even Google maps and personalized mobile SMS are incorporated. Upon exiting the showcase, visitors will receive personalized fulfillment samples, including a calendar, FunFlip™ promotion and more.