XMPie Enhances uStore with Multilingual Shopping and E-mail Campaign Customization

In addition to the new e-mail and language customization capabilities, uStore 3.0 also features:

Personalized Customization

With uStore 3.0 it is now possible to create customized workflows based on data derived from a uStore visitor. The visitor’s information can be used to link to a SQL database where values from one or more tables can populate the contents of customization controls within uStore. With this capability, the uStore administrator can pre-populate drop-down lists that are unique to the visitor, such as a state or country list depending on where the visitor lives. Further, a list of objects can also be pre-populated, such as photos, and a default field can be provided for common variable data, such as an e-mail address for a franchise owner who regularly communicates with his or her customers. The uStore administrator can connect the customization controls to the SQL data using wizards, meaning no programming skills are required. The ability to provide personally relevant choices to a uStore visitor greatly simplifies the user experience, eliminates input errors and personalizes the workflow.