XMPie to Feature Interactive Experience Theatre at On Demand

NEW YORK—03/19/09—At On Demand 2009, XMPie is presenting an interactive, fun-filled journey into the world of one-to-one cross-media marketing with its latest personalized theatre experience. The “Open the Door for the CMO” animated presentation vividly demonstrates the business challenges faced by marketers in today’s economic climate and gives audience members the opportunity to create fully-functional cross-media campaigns live, on-the-spot, that uniquely address those challenges.

The personalized, interactive presentation features four CMOs, each operating in different industries. The theatre audience selects the CMO, industry and campaign-type—including customer loyalty, customer acquisition, sales follow-up and event invitation. From there, the audience determines the colors, messaging and images that will be featured. At the conclusion of the presentation, a complete personalized cross-media campaign is created meeting the CMO’s needs and the audience’s exact specifications.

Driving the campaign is XMPie’s revolutionary, first-of-its-kind, Response URL™ (RURL) Wizard and templates – part of the company’s award-winning PersonalEffect® one-to-one cross-media marketing solution. The RURL templates feature best practice campaign workflows, as well as built-in support for secure URLs and viral marketing. The templates featured in the show allow for the instant creation and deployment of vertical-specific RURL sites or e-mail messages and will be added to the expanding library of XMPie’s RURL templates.

XMPie’s entire portfolio of scalable software solutions for variable data print, cross-media marketing, marketing portals and marketing analytics will be showcased in booth 2316 at the On Demand Conference and Exposition from March 31 – April 2, 2009 in Philadelphia. Showings of the “Open the Door for the CMO” presentation will take place hourly starting at 11 a.m. daily at the XMPie Experience Theatre in the company’s booth. To pre-register for the XMPie Experience Theater show, please visit http://ondemand09.xmpie.com. To register at On Demand visit the XMPie booth registration center.