XMPie Forms Alliance to Jump Start Customer One-to-One Marketing Programs

“Variable data and cross-media campaigns are no longer a ‘nice-to-have’ in your marketing plan, they are the norm,” said Roger Gimbel, president, Gimbel & Associates. “There is no better way to get your feet wet in VDP and cross-media marketing than with a hands-on, step-by-step session that explains the entire process of developing a campaign and the keys to success to keep in mind along the way.”