XMPie Forms Alliance to Jump Start Customer One-to-One Marketing Programs

NEW YORK CITY—XMPie is announcing a strategic partnership with Gimbel & Associates, an international digital print and marketing communications consulting firm. The alliance combines XMPie’s industry-leading software with individual guidance from Gimbel consultants, helping XMPie customers create a step-by-step roadmap for successful development and selling of variable-data print and cross-media marketing communication programs.

Designed specifically for XMPie customers, the professional services program offers several options based on the desired level of support from Gimbel & Associates consultants. Gimbel advisors can provide on-site counsel in everything from developing and selling VDP and cross-media campaigns, to successful operational and production implementation for those just starting to offer personalized communications.

“Variable data and cross-media campaigns are no longer a ‘nice-to-have’ in your marketing plan, they are the norm,” said Roger Gimbel, president, Gimbel & Associates. “There is no better way to get your feet wet in VDP and cross-media marketing than with a hands-on, step-by-step session that explains the entire process of developing a campaign and the keys to success to keep in mind along the way.”

By working with Gimbel & Associates, direct marketers and digital printers are equipped to use their XMPie software to its fullest potential and produce impactful VDP and cross-media campaigns to grow both their own business and that of their customers.

“We’re excited about this partnership and the value our customers will realize from combining Gimbel & Associates’ decades of experience in the digital print and marketing industries with XMPie’s award-winning software,” said Karin Stroh, vice president of marketing, XMPie, Inc. “Gimbel & Associates is lending our customers an experienced voice, demonstrating just how easy it is to add value with personalization to marketing campaigns.”

For more information on the Gimbel & Associates professional services program for XMPie customers, please contact your XMPie sales representative or visit www.xmpie.com .

To learn more about Gimbel & Associates, please visit www.rogergimbel.com .