xpedx, Bulkley Dunton to Distribute Appleton Coated Utopia Inkjet Papers

“Direct marketing applications are beginning to grow as clients recognize the benefits of high-quality, variable printing at higher volumes and therefore lower cost,” added Greg Savage, Appleton Coated’s vice president of commercial sales. “Marketers realize that response rates and return on advertising investments improve with personalized promotions that are easy and economical to produce with high-speed inkjet web technology. These applications require a high-performance coated paper.”