Yellow Pages Industry Launches National Opt-Out Option

BERKELEY HEIGHTS, NJ/TRAVERSE CITY, MI—Feb. 1, 2011—The Yellow Pages industry rolled out an upgraded Website at YellowPagesOptOut.com that allows consumers nationwide to easily manage the delivery of phone directories. Developed by the Yellow Pages Association (YPA) and the Association of Directory Publishers (ADP), it gives consumers a single location to select which phone directories they receive, or to stop directory delivery altogether.