Yellow Pages Industry Launches National Opt-Out Option

Providing Valuable & Sustainable Local Search Options

Research shows that approximately 75 percent of U.S. adults use print Yellow Pages to find local businesses every year and that the sales return on the investment for local display directory advertising is $15 for every $1 spent.

“Consumers continue turning to print Yellow Pages, both to help find local businesses, driving valuable new leads for our advertisers, and also to quickly access community and government information,” said Norton. “We believe print remains a central component of our industry’s growing portfolio, which today includes digital and mobile platforms. We’re constantly working to transform and innovate so that we can continue supporting local businesses and consumers in the most environmentally friendly way.”