‘Young Adult’ Books Attract Growing Numbers of Adult Fans

The insights are courtesy of “Understanding the Children’s Book Consumer in the Digital Age,” an ongoing biannual study from Bowker Market Research that explores the changing nature of publishing for kids.

“The investigation into who is reading YA books began when we noticed a disparity between the number of YA e-books being purchased and the relatively low number of kids who claim to read e-books,” said Kelly Gallagher, vice-president of Bowker Market Research. “The extent and age breakout of adult consumers of these works was surprising. And while the trend is influenced to some extent by the popularity of The Hunger Games, our data shows it’s a much larger phenomenon than readership of this single series.”