‘Young Adult’ Books Attract Growing Numbers of Adult Fans

• Early adopters. More than 40 percent read eBooks, equivalent to the highest adoption rates of adult genres of mystery and romance.

• Committed: 71 percent say that if an eBook of their desired title was unavailable, they would buy the print book instead.

• Loyal: Enjoying the author's previous books has a moderate or major influence over the book choice for more than two-thirds of the respondents.