‘Young Adult’ Books Attract Growing Numbers of Adult Fans

• Socially active: Although more than half of respondents reported having "no interest" in participating in a reading group, these readers are very active in social networks and often get recommendations from friends.

“Understanding the Children’s Book Consumer in the Digital Age” is sponsored in the United States by Little Brown for Young Readers, Random House, HarperCollins, Scholastic, Disney, Penguin, DK, and Macmillan. To order a copy, contact Bowker Market Research at MarketResearch@bowker.com.