How do today’s customers engage with brands? For Lake County Press, success comes through utilizing every available resource.
Barbara A. Pellow
Barb Pellow interviewed Quantum Group CEO Cheryl Kahanec to understand how the company was handling staffing issues in a tough labor ma
In a market where customer expectations and market trends are always changing – it’s essential to cultivate a modern image.
The Anstadt Co. looked to new folding carton printing opportunities in digital packaging print technology for growth.
Barbara Pellow highlights how United Mail has utilized an omnichannel approach to drive digital print in the health insurance market.
As buyers and sellers continue to face the challenges of COVID-19, business basics still apply, but there are also some new realities.
Here are the top trends that will yield the most influence for service providers of all types and sizes.
This holiday season marketers are leveraging augmented reality to drive both consumer engagement and purchases; some include print.
Marketers are targeting smartphone owners through mobile marketing techniques such as QR codes, blending print with digital.
Marketers should develop fully integrated campaigns that comprise newer mediums like social, while still using traditional print.
To get the most out of PRINTING United, make vendor appointments, evaluate educational sessions worth attending, and network.
With the advent of the internet and social media, choosing the right marketing channel to distribute your message is more complicated.
The concept of re-evaluating your strategic business plan often gets pushed to the wayside. Here are five steps to building a strategy.
The data enrichment process can help marketers, agencies, and service providers develop successful, customized material.
Here are some fundamental principles that you should put in place when working with clients on campaign.
