Bill Gillespie

Bill Gillespie

Bill Gillespie has been in the printing business for 49 years and has been in sales and marketing since 1978. He was formerly the COO of National Color Graphics, an internationally recognized commercial printer and EVP of Brown Industries, an international POP company. Bill has enjoyed business relationships with flagship brands including, but not limited to, Apple, Microsoft, Coca Cola, American Express, Nike, MGM, Home Depot, and Berkshire Hathaway. He is an expert in printing sales, having written more than $100,000,000 in personal business during his career. Currently, Bill consults with printing companies, equipment manufacturers, and software firms. He can be reached by email (bill@bill-gillespie.com) or by phone (770-757-5464).

Get Outta My Face!

Timing can make or break an opportunity — whether in the delivery room or the sales process, knowing when to act is everything.

What Does Your Customer Want?

Reps focus on selling equipment and services, missing critical sales triggers. Get to know your client’s world. The rest will follow.

Please Hear Me!

Don’t underestimate the power of listening. When sales reps feel heard, they sell with confidence, turning frustrations into fuel.

Everything I Love is Killing Me!

Sometimes, the work you think you need is actually dragging your business. Explore new pockets of business to unlock hidden potential.

Never Waste a Failing.

Bill Gillespie reflects on how losing a job early in his career forced him to confront the mirror. Now, he shares what he learned.

Share Your Success!

A Georgia printer celebrated clients’ award-winning designs, fostering better relationships and boosting sales.

Everything Means Something.

After an efficient doctor visit, Bill Gillespie wondered if it had to do with the book he was toting and how it applies to sales.

You Can Do It!

Selling printing is hard. It isn’t complicated but it is difficult. It’s full of gritty details and lots of curve balls.

Magic Formula?

There’s no magic phrase that guarantees a sale. But the solution to your selling is simple, and Bill Gillespie shares it here.

Don’t Cheat Yourself!

A big sale is a stepping stone, not a stopping point. Bill Gillespie shares how one rep made this mistake, and what you can do instead.

Research Helps.

Bill Gillespie recounts a humbling sales experience early in his career that taught him the value of research. Now, he shares it here.

Everything You Do Matters!

The way you manage your work — whether you create problems or solve them — defines your value to those around you.

You matter. Your machines don’t.

Success in sales isn’t about the machines you own. It’s about how you use them to solve real problems for clients.

Caution ... CAUTION!

As a rep, it’s your duty to guide clients away from potential risks. Not only does it protect their interests, but it builds trust.