Brendan Menapace

Brendan Menapace

Brendan is the content director for ASI’s Print & Promo Marketing media brand, which brings together the promotional products, apparel, commercial print and product decoration industries. His coverage includes in-depth company and personal profiles, trend pieces, and multimedia content.

Adding Value with Apparel

Apparel, hard goods, and print products might all seem separate, but they’ve never been more related than right now. For starters, they’re all under the larger print ecosystem of items that can be personalized and decorated. But, since the onset of the COVID-19 pandemic, apparel has been a complementary piece along with items like drinkware…