IN A time when cost savings and technological improvements have been encouraging publishers of printed products to turn their focus toward the Web, add one more reason to the mix: postal hikes. With one hike earlier this year and the latest proposed hike of 11.4 percent for periodicals and 8.5 percent for standard mail, circulation directors are rethinking their strategies and bracing for financial decisions that could be made by higher-ups. Evelyn Adenau, circulation director for 115,000-circulation San Francisco, already budgeted for the first raise in U.S. Postal Service (USPS) rates, but admits that she, along with many others, did not see this second
1
Comment
