Gerry Michael

Gerry Michael

Gerry Michael is a CPA/consultant who has focused his practice on the printing industry for nearly 35 years, first as the founder of GA Michael & Company, and later as Graphic Arts lead partner at Carlson Advisors. Currently, he is a consulting principal with the firm of Falco, Sult Inc., and works with printers across the country on management and strategic planning issues, and is a frequent speaker at industry meetings, and contributor to various industry publications.

December 13, 2017 Counterpoint: The Fallacy of TCO Analysis in Making Printing Equipment Investment Decisions

This counterpoint was written in response to an article titled, “TCO Considerations Before Acquiring a Digital Press,” by Howie Fenton.

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September 1, 2007 Environmental Compliance — Being ‘Green’ Reduces Red Ink

IN RECENT years, a significant increase in the emphasis placed on “environmentally friendly” business practices has occurred throughout the nation. Caused in part by a national trend toward “eco-friendly” processes that seems to include all segments of society, this trend is likely to continue and even accelerate in the coming years. For printers, this raises a real challenge. In the face of this shift in the national mood regarding the environment, which actually started back in the ’60s, how should fiscally responsible printing company management respond? How is the trade-off between being a responsible steward of investor resources and being a responsible user of

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