Gina Ferrara

Gina Ferrara is a senior analyst with Madison Advisors and provides advisory services to organizations in service provider and financial services industries. She focuses on helping organizations achieve their strategic customer communications management (CCM) goals and objectives and provides consulting services related to best practices for print and mail operations, postal optimization and address quality, and multi-channel delivery. Ferrara routinely helps clients with a variety of matters, including managing requests for proposals (RFPs) for print outsourcing and CCM hosted managed services, as well as conducting best practice assessments for enterprise and service provider clients.