Joseph P. Truncale, Ph.D.

Joseph P. Truncale, Ph.D.

Joseph P. Truncale, Ph.D., CAE, is the Founder and Principal of Alexander Joseph Associates, a privately held consultancy specializing in executive business advisory services with clients throughout the graphic communications industry.

Joe spent 30 years with NAPL, including 11 years as President and CEO. He is an adjunct professor at NYU teaching graduate courses in Executive Leadership; Financial Management and Analysis; Finance for Marketing Decisions; and Leadership: The C Suite Perspective. He may be reached at Joe@ajstrategy.com. Phone or text: (201) 394-8160.

Time and Effort or Unique Value?

Identifying customers’ unique needs, and providing a product that benefits those needs, will build lasting relationships.

Retreat to Advance

For successful strategy planning, leaders should gather for a well-structured session. Here are three tips.

Getting on the Same Page

Senior leadership teams face communication challenges in managing cross-departmental projects. Here are recommendations for success.

The Value of Team Member Input

With the right collaboration, executives can make high-impact choices, empower their team, and avoid decision-making fatigue.

What Motivates Performance?

Inspiring employee performance doesn’t have to be complicated. Begin with these basic principles, and employee engagement will follow.

AI: A Learning Opportunity

Many business leaders are still unsure how AI will impact operations. Here is one strategy to implement AI and harness its potential.

Any Value in Values?

Company values are important, but can become hollow if not backed by action. Here are tips to integrate values in an effective manner.

Culture vs. Strategy?

While strategy sets direction, a strong culture ensures talented employees thrive. Finding the right mix is essential for success.

A New Look at 'Customer Focus'

Oftentimes, a small percentage of customers contribute to the majority of sales. This suggests the need to refocus.

Succession by Association

Focusing marketing efforts on targeted verticals through segmentation allows for a more tailored approach. More on it here.

Beware the Meeting After the Meeting

The “meeting after the meeting” is a common habit that undermines team alignment. Here is one strategy to help alleviate this behavior.

The Paradox of Choice

We want choices, yet too many choices can result in complexity and confusion. Here’s how to make effective decisions.