Matthew Parker

Matthew Parker

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them” and check out his recently launched book, “How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met.” 

We Aren’t Selling Enough

A publishing director was surprised at how few printers are prospecting. Waiting for orders isn’t enough — it’s time to seek business.

Use Email to Identify Warm Prospects

Your email provider offers valuable insights, enabling you to identify warm prospects. Here are some steps you can take to follow up.

Stop Over-Automating Your Emails

Targeted email automation can be effective; however, a blanket approach can come across spammy. Here are some best practices.

How Good Is Your Sales Message?

A generic sales message often fails to attract the right customers. Instead, create targeted messages for specific customer types.