Melissa Ward

Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she’s a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

March 20, 2020 WWTT? So Many COVID-19 Emails ... But Are There Any 'Good' Ones?

For today’s “What Were They Thinking?” post, Melissa shares some COVID-19 emails I’ve received from brands and nonprofits.

January 3, 2020 BRAND United's 2019 Optichannel Award Winner: Wayfair

The BRAND United Optichannel Award was created to honor brands that demonstrated excellence in a multichannel marketing campaign.

April 12, 2019 WWTT? Netflix to Publish a Print Magazine

It was announced earlier this week that Netflix is getting into the print business. Sort of.

December 7, 2018 The Clark Promotes Art and Membership Opportunities Via Direct Mail

The Clark is a unique institution that functions as both an art museum and a center for research and higher education.

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