Paul Bobnak

Some direct mail techniques have been around for decades. Here are four tried-and-true tactics and why they still drive response.

Yesterday, I was riding the train to work when I saw a fellow passenger doing something a little unusual: reading the newspaper.

Maybe it was the mountain air. But seeing cool technology for print and direct mail can leave you a little breathless.

It’s the most wonderful time of the year … when holiday catalogs begin to show up. A few months ago, I found a stack of vintage ones.

It’s funny how direct mail pops up in my life in the most unexpected ways…