Peter J. Rosenwald

Peter J. Rosenwald

Peter J. Rosenwald is an expat American living and working in Brazil; founder and first CEO of Wunderman Worldwide, International Division of Wunderman agency) and first chairman of Saatchi & Saatchi Direct Worldwide; strategist and senior executive in charge of building subscription and data-driven marketing for Editora Abril, Latin America’s leading magazine publisher; founder of Consult Partners, active strategic marketing consultancy working in Brazil, U.S. and U.K. International keynote speaker on data-driven marketing and author of “Accountable Marketing” (Thomson), “Profiting From the Magic of Marketing Metrics” (Direct Marketing IQ), and “GringoView” blog author for Brazilian Huffington Post. With an international perspective, my blog’s purpose is to share my maverick views of this business I’ve spent the last half-century working in, enjoying and observing.

May 22, 2020 Rising Above the 'Noise' of Digital Marketing With Direct Mail

How much “noise” will be required to have our direct mail marketing offerings heard against this cacophony of digital messages?

January 15, 2019 Remembering Lester Wunderman, a Direct Marketing Pioneer and Visionary

Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.

April 13, 2018 Marketing Data Is Hanging Out There ‘Like’ Ripe Fruit

The storm raging around Facebook and the supposedly unauthorized use of data from 87 million members of its digital community by the

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