SUCCESSFUL BUSINESS development leaders have a passion for their mission, and it generally shows in almost everything they do. By their positive attitude, intellectual quickness and exemplary work ethic, they inspire and lead the folks around them. However, education and training for business development management in graphic communications tends to be more self-taught than academic. It’s my opinion that not one graphic communications academic institution offers anything of substance regarding business development and marketing. Individuals who excel in our industry as business development leaders tend to come from other disciplines, having demonstrated professional leadership and management qualities that top senior management recognize
Sid Chadwick
SHOW ME an organization with great customer service and I’ll show you an organization with better than average customer retention, and whose revenues and margins can be leveraged up. On the other hand, show me an organization with mediocre-to-poor customer service and I’ll show you an organization with disgruntled sales reps, higher than normal customer attrition, and suffering productivity and bottom line margins. There are no substitutes for great customer service. It’s the “heartbeat” that every client evaluates from a supplier. From changing customers’ needs and expectations, customer service’s influence is expanded beyond anything most of us ever imagined. In today’s dynamic market
THE PHRASE “Great sales reps are born, not made,” is not true. Show me any individual who has achieved excellence in their professional endeavors, and I’ll show you a person who has worked relentlessly to develop their skill sets for achievement, while also accessing supporting resources. However, what often isn’t seen on the surface are the systemic, contributing factors to that individual’s development and performance achievements. These usually include a coach or mentor, a wide array of support personnel, a supportive culture that includes relentless education and training, and systematic (including constructive and positive) feedback. Turning to the future, organizations should be developing
