Theresa Hegel

Theresa Hegel

Theresa Hegel is the executive editor, special projects & sustainability, at ASI, where she oversees various strategic initiatives for the company’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. She writes regularly for Counselor and PPM magazines and the ASICentral news site, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

April 1, 2025 Exploring 7 Popular Decoration Techniques for Promo Products

Here’s a look at some of most popular decoration techniques and how they can best be used on promo apparel (plus, a bonus technique).

March 4, 2025 3 Logical Entry Points for Commercial Printers Pushing Into Promo

The $26.6B promo products industry offers vast opportunities, especially for commercial PSPs. Here are three entry points to consider.

February 4, 2025 Top 10 Things to Know Before Moving Into Promo

The promo industry is booming and there is plenty of opportunity for printers to break in. Here are 10 points to help you get started.

January 7, 2025 Promo 101: What Are Suppliers & Distributors?

As with any specialized industry, there’s plenty of lingo to master in promotional printing. Here’s what you need to know.

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