Behind Every Big Deal, Big Data

Want to be guilty of an understatement about today’s printing and packaging sectors? Just say that they’re data-driven. It’s an amazing change from the pre-digital production routines that many of us remember. Nowadays, everything that happens in graphic manufacturing—from job input at the Web-to-print portal to automated machine setup in postpress—rides a stream of data. That’s as it should be, because data-driven production is the most reliable and effective way of getting the work done.