Oftentimes, it’s the simple things in sales that achieve the best results. Here are five to-dos that you can do right now.
Profitable Printing Relationships
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them” and check out his recently launched book, “How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met.”
Mike Philie leverages his 28 years of direct industry experience in sales, sales management and executive leadership to share what’s working for companies today and how to safely transform your business. Since 2007, he has been providing consulting services to privately held printing and mailing companies across North America.
Mike provides strategy and insight to owners and CEOs in the graphic communications industry by providing direct and realistic assessments, not being afraid to voice the unpopular opinion, and helping leaders navigate change through a common sense and practical approach.
By shifting the conversation to customers’ needs, print can move beyond price-driven sales.
A publishing director was surprised at how few printers are prospecting. Waiting for orders isn’t enough — it’s time to seek business.
Failing to recognize a buyer’s communication style can cost a sale. Here is one simple system to make conversations easier.
As salespeople, ensure your communications have a clear purpose and a desired outcome with this three-step process.
Unlike email marketing which is easy to ignore, print is highly effective. Here are four reasons to utilize more print marketing.
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