There is one core issue that permeates every aspect of sales, and no one is talking about it. This week, Bill Farquharson takes it on.
The Sales Challenge
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
An email comes in from angry client — or so you think. Misreading tone can cause damage. But you can’t misread Bill’s advice this week.
This week, Bill Farquharson talks about one instance where a mistake led to a crazy-high response rate of a direct mail piece.
You are probably an expert in the customer service experience of a half dozen companies you buy from. But what about your own?
Two of Bill Farquharson’s young sales reps saw their fate go in different directions. Bill discusses the biggest possible reason.
This week, Bill Farquharson offers up eight words that can change how production thinks about sales.
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